Details, Fiction and Johnnie Walker Blue Label Ultra
Details, Fiction and Johnnie Walker Blue Label Ultra
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Inside our quest for that lightest bottle achievable, we took our vision to your crew of specialist glassmakers. Checking out shapes and glassblowing procedures to minimise glass use without having compromising durability.
This new, lightweight bottle can be a issue of exquisite attractiveness; but much more importantly, it demonstrates what is achievable when it comes to lightweighting glass. We are going to carry on implementing these learnings across our variety, having a lot more progressive strides as we look to the future of Scotch.”
In line with our exploration, It is additionally considered being the world’s lightest 70cl Scotch Whisky glass bottle ever released to industry.
At just 180g without the closure, the Johnnie Walker Blue Label Ultra bottle has long been designed by adopting a exam-and-find out product, building and exploring without the need of limitation and imagining what the future of lightweight luxurious packaging could bring.
We hope that our discoveries should have a favourable effect in the broader business and help find new possibilities for lighter, reduced carbon packaging solutions.”
From peaty whisky to fruity whisky, lean on our professional insights to find out the full range and character of various whisky flavours.
The end result can be an sector-very first that, as well as acquiring exquisite magnificence, showcases what luxury, lighter-fat, decreased-carbon bottles of the longer term could look like. As Component of the Diageo Spirit of Development action plan, Johnnie Walker aims to lessen the pounds of glass Utilized in its packaging; an ambition that is certainly targeted at lessening the level of carbon emissions affiliated with packaging.three Whilst the technology is not really nevertheless available to start bottles of this fat at scale, forever, the information Johnnie Walker has garnered is by now becoming applied to lightweighting initiatives through the Diageo portfolio.
. The Beforehand claimed ‘lightest bodyweight Scotch whisky bottle’ was introduced by a UK retailer and weighed close to 298 grams.
With less than 888 bottles launched globally, Each and every bottle is individually numbered and presented inside a luxury collector’s situation.
“We didn’t determine what we had been heading to be able to realize when we set out to force the boundaries of luxurious, and The end result is something that quite a few stated would not be achievable.
Diageo has stated which the “Earlier claimed ‘lightest bodyweight scotch whisky bottle’ was launched by a British isles retailer and weighed all over 298 grams.”
The Johnnie Walker Blue Label Ulta in its cradle and box. Credit score: Diageo As well as this, Diageo has announced that a royalty-totally free license to the patent will be offered to anybody who wishes to join Johnnie Walker in its mission. Lindley said: “Rather then maintain this new information close to our upper body, we’re enthusiastic to be offering a royalty-free licence to our granted United kingdom patent to the globe.
Aroma: Deep waves of dried fruits, antique oak, and subtle smoke with whispers of darkish chocolate and florals
“We’re possibly about 12 months from People initially products and solutions hitting the industry on account of the lightweighting application.”
That is a 1-off bottle for now illustrating the artwork in the possible, for a design and style experiment and redefining light-weight as luxury. We are going to carry on to use these learnings across the wider Diageo range.
Dr. Walker sought out liquids from distilleries which include Oban, Brora here and Royal Lochnagar, as well as a amount of ghost whiskies, first manufactured in distilleries which have given that shut.
With our committed give attention to presenting lightness across each individual style and design factor, we introduced a specific lattice stopper, a bamboo frame and a protecting transportation box.